The Athens Exchange Group (ATHEX) unveiled its dynamic new corporate identity, a project expertly executed by Yellow Jersey PR’s Digital + Design team. This rebranding initiative aligns seamlessly with ATHEX’s ongoing digital transformation, emphasizing service excellence, product innovation, and operational efficiency.

The refreshed identity thoughtfully honours ATHEX’s rich heritage while embracing a forward-looking vision. Central to the design is the iconic symbol of Hermes, with the stylised wings artfully bridging the exchange’s storied past and its aspirations for the future.

This collaboration underscores Yellow Jersey PR’s commitment to delivering design solutions that resonate with a brand’s history and future ambitions. We extend our congratulations to the teams at ATHEX and our Digital + Design department for bringing this vision to life.

For more insights into ATHEX’s new brand identity, please visit our project showcase.