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ROADSIDE TECHNOLOGIES

Roadside Technologies came to us with a bold challenge: breathe new life into their brand and create a dynamic animated explainer for the Highways UK Event. Known for leading the way in Variable Message Signs and Speed Reduction Equipment, they’ve spent 40 years making roads safer and smarter.

Now, with a brand-new identity refresh and a show-stopping explainer film, they’re ready to make waves at the event and continue driving innovation on highways across the UK.

Insights

DISCIPLINE: Media relations, investor relation

OCEAN MEDIA

BRIEF: To help prepare the Company for life on the London Stock Exchange and launch Ocean’s financial communications initiatives.

PROJECT OUTCOME: Having helped the Company develop its investor relations collateral in the build up to its re-listing at the start of 2019, Yellow Jersey has gone on to help Ocean raise its profile as a leading operator of premium Digital Out-Of-Home advertising assets. Prominent media coverage has been achieved on the back of performance updates, contract wins and M&A, with the Company completing two major acquisitions in the Netherlands in a matter of weeks following its relisting. Ocean’s corporate progress has seen coverage in the Evening Standard, City AM, Mail on Sunday and The Scotsman.