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WE DELIVER

The proof is in the pudding. At the end of the day, it is all about results. We commit fully to helping our clients and take pride in the results we achieve. Here is just a small selection of some of the work we have delivered.

ANGLING DIRECT

Sector: Retail

Discipline: Financial PR, media relations

BRIEF

Prepare Angling Direct for life as a Plc, supporting its listing preparations and building the brand in aftermarket.

PROJECT OUTCOME

Angling Direct is the UK’s leading fishing equipment retailer and a highly valued brand amongst the angling community. The Company’s established online sales platform and logistics infrastructure means it is several steps ahead of the competition, which is core to the investment case. Its intention to float was placed in the Times with further coverage appearing in the Sun, Evening Standard, Daily Mail and City AM on admission.

Since listing, investor publications have published supportive articles on the Company’s growth prospects and an interview with the Chairman has appeared in the Sunday Times.

AVACTA GROUP PLC

Sector: Healthcare

Discipline: Media relations

BRIEF

Yellow Jersey was asked to raise awareness and increase media exposure of Avacta’s collaboration to develop COVID-19 rapid tests.

PROJECT OUTCOME

Leveraging existing journalist relationships, Yellow Jersey arranged generated coverage in daily national papers (such as the Times and the Daily Mail, regional and trade press (the likes of Yorkshire Post, the Pharma Issue), and broadcast hits which included a 1-on-1 interview with Sky News and a panel discussion on Good Morning Britain.

An interview with TalkRadio was secured on the back of the Sky News opportunity and calls were also arranged with the likes of Bloomberg and Alliance News, while Shares Magazine tipped Avacta as a “Stock to buy”. Shares were up 118.54% on the day of the announcement and have since hit two-year highs.

HODGE JONES & ALLEN SOLICITORS

Sector: Law

Discipline: Media relations

BRIEF

To raise the profile of HJA‘s many legal departments – to showcase specialisms and expertise, bang the drum for both HJA and their clients, and insert HJA into the most pressing social conversations of the UK agenda.

Yellow Jersey undertook PR work for the teams working on Criminal Law, Social Housing and Property Disputes, Employment Law, Family Law, Medical Negligence, Industrial Diseases, Civil Liberties, Personal Injury, Wills & Probate and Financial Crime. The remit was broad, but with a focus on reaching the national UK newspapers with the human interest stories and social justice cases that HJA specialises in.

PROJECT OUTCOME

Yellow Jersey generated an average of 300 pieces of coverage per month across the HJA legal teams. This included every UK national newspaper, from the i, to The Guardian, to The Times, to the Financial Times. Cases are being brought to light by Yellow Jersey which previously didn’t have a platform for HJA – such as Asbestos and Mesothelioma cases being profiled in local newspapers.

HJA remains at the heart of the media conversation regarding COVID-19 in relation to Employment, Housing, Crime and Family issues. We reached broadcast as well as print media – with HJA lawyers featuring on BBC radio, BBC TV and BBC Instagram. Yellow Jersey also reached newswires such as PA Media – those with extensive syndication potential and global reach, which provides a platform for us to sometimes quadruple HJA’s presence.

ESCAPE HUNT

Sector: Leisure

Discipline: Corporate positioning, investor relations, media relations

BRIEF

To secure widespread coverage for Escape Hunt across UK media, building brand awareness, and the establish journalist relationships for Escape Hunt’s management.

PROJECT OUTCOME

Yellow Jersey prepared for the campaign launch by providing expert opinion on the announcement’s messaging to best pitch the story to the media. Initial task was to use their BBC/Dr Who campaign/RNS to reaffirm the underlying strategy and investment opportunity of the company. It was agreed that picture stories focusing across the national and regional media would hit the mark.

Over two working days over 20 interviews were set up and, as a result, Yellow Jersey secured written coverage for Escape Hunt in every major channel and publication. In conjunction with our media work, we managed inbound investor enquires and have now set the path for a long term following.

OCEAN OUTDOOR

Sector: Media

Discipline: Media relations, investor relations

BRIEF

To help prepare the Company for life on the London Stock Exchange and launch Ocean’s financial communications initiatives.

PROJECT OUTCOME

Having helped the Company develop its investor relations collateral in the build up to its re-listing at the start of 2019, Yellow Jersey has gone on to help Ocean raise its profile as a leading operator of premium Digital Out-Of-Home advertising assets. Prominent media coverage has been achieved on the back of performance updates, contract wins and M&A, with the Company completing two major acquisitions in the Netherlands in a matter of weeks following its relisting. Ocean’s corporate progress has seen coverage in the Evening Standard, City AM, Mail on Sunday and The Scotsman.

AFH Financial

Sector: Financial Services

Discipline: Investor relations, media relations

BRIEF

To raise the corporate profile and brand awareness of AFH across the UK institutional and retail investment community.

PROJECT OUTCOME

AFH, which listed on AIM in 2014, is a leading wealth management firm in the UK. The business offers financial advice and wealth management to over 20,000 clients in the UK and is focused on increasing shareholder value through the expansion of its AFH community.

Within six months of appointment, Yellow Jersey has substantially increased AFH’s media coverage across the UK business and investment press including supportive articles of AFH’s value proposition and growth prospects in the Financial Times and Mail on Sunday. We have also secured multiple BUY stock tips across the investment press, driving investors to the stock, and have launched a direct investor engagement programme to help build the Company’s profile in the retail investment community.

EQUALS

Sector: Financial Services

Discipline: Corporate positioning, investor relations, media relations

BRIEF

To help challenger Equals Group plc (formally FairFX) increase awareness and understanding of its business model and growth strategy.

PROJECT OUTCOME

We have acted for Equals, which listed on the London Stock Exchange in 2014, for six years advising on the Company’s story-telling, media relations and analyst communications.

The Company has become a true disruptor within the digital banking sector and amassed over 1 million retail and corporate customers. Whilst supporting the development the Company’s messaging, as it has evolved from a currency payments and FX product provider to an e-banking platform, Yellow Jersey has helped to dramatically increase its media coverage across business and investment titles. Prominent coverage has appeared in the Daily Telegraph, The Times, The Daily Mail, City A.M. and the Financial Times, as well as the Investors Chronicle and other retail investor publications.

SCIENCE IN SPORT

Sector: Consumer

Discipline: Corporate positioning, investor relations, media relations

BRIEF

To enhance Science in Sport’s corporate profile and increase coverage in the business and investor press.

PROJECT OUTCOME

Innovators and leaders in developing sport nutrition products for the elite sporting community, Science in Sport wanted to see a similarly impactful, energetic approach to communications. Since our appointment in July 2016, SiS’ share price has performed exceptionally well, having increased by c.50% (January 2017).

With sports nutrition products endorsed by professional athletes such as Chris Hoy and Mark Cavendish, and working in partnership with Liverpool FC, Team Sky and USA Cycling, to name a few, Science in Sport has a compelling story to tell and it has featured in The Mail on Sunday, The Telegraph, City A.M., the Times and Manchester Evening News. The company is expected to receive further recognition as the business is positioned for growth in a sector with significant market potential.

STRIDE GAMING

Sector: Gaming, IPO

Discipline: Corporate positioning, investor relations, media relations

BRIEF

To maximise Stride Gaming’s corporate reputation through its IPO and support the company’s brand awareness and investment opportunity in the aftermarket.

PROJECT OUTCOME

Stride Gaming has been heralded as one of the most successful IPOs and best performing stocks on AIM. We are proud to be part of the wider team that helped deliver an integrated communications programme, ensuring that Stride’s brand and investment proposition was heard by its ultimate end audiences. Our work from board level down resulted in a successful IPO and continues to this day in the aftermarket.

KEN OLISA, OBE

Sector: CEO communications

Discipline: Media relations, corporate positioning

BRIEF

To manage the media profile of Ken Olisa, OBE, a British businessman and the current Lord-Lieutenant of Greater London.

PROJECT OUTCOME

Yellow Jersey acts as media relations adviser to Ken Olisa, primarily profiling his role as Chairman of technology investment bank Restoration Partners, in addition to his wider work including The Virtual Technology Cluster, Thomson Reuters and Thames Reach. In 2016 Ken was voted number one in the Powerlist’s top 10 most influential British black people.

Through Yellow Jersey, Ken is regularly featured across the UK national print and broadcast media and is also a spokesperson on a range of technology, banking and wider business themes.

COBCOE

Sector: NGO

Discipline: Corporate positioning, media relations, public affairs

BRIEF

To open communication channels with government and businesses, and assist COBCOE in developing a trusted and influential voice through strategic use of the media.

PROJECT OUTCOME

In under a year, we positioned COBCOE as a leading representative of the needs of Pan-European business and an intelligent advocate of policy reforms. COBCOE emerged from the EU Referendum as a recognised voice of informed, pragmatic opinion. The organisation forged a clearly defined role of ensuring the business community is fully supported by policymakers and that the needs, concerns and recommendations of their network are not ignored. The organisation now regularly advises government, has a substantial support base and is featured across broadcast, online and print media including the BBC, Sky News, Bloomberg, Business Insider, The Financial Times, City A.M., The Times and The Wall Street Journal.

“Working with Yellow Jersey PR has taken our profile to a new level during what has been a pivotal period for us with the EU Referendum and Brexit negotiations now taking place. Their handling of media interviews and announcements has been superb and has made a significant difference to the way in which COBCOE is perceived.”

Executive Chairman of Council of British Chambers of Commerce in Europe

AURA ENERGY

Sector: Mining

Discipline: Corporate positioning, investor relations, media relations

BRIEF

To position Aura to gain maximum market traction on its London listing and provide media relations support in the aftermarket.

PROJECT OUTCOME

Against a difficult environment for miners, ASX listed uranium developer Aura Energy came to us with an intention to dual-list in London.

In addition to working closely with Aura to develop its corporate and investment narrative, we successfully secured widespread positive press coverage: The Sunday Times, The Daily Telegraph, The Daily Mail, London Evening Standard, City A.M., to name a few. Aura successfully listed, raising approximately £2.7m and the share price more than doubled on its first day of dealings, closing up 115%.

We now support Aura in the aftermarket as it looks to build itself into a cash-generative uranium producer in the near to mid-term.

“Yellow Jersey have been just great and for me making compliments to PR agencies has been rare as I find most to be lazy, often trailing off to non-activity after 2-3 months. Not Yellow Jersey, they have been active to the point I cannot sometimes keep up. They have just kept generating media out of nowhere.”

Executive Chairman of Aura Energy

MICHELMERSH

Sector: Construction

Discipline: Financial PR, media relations

PROJECT OUTCOME

We used a culmination of forward thinking advice, market analysis and messaging to drill down the overarching story of how bricks can drive economy. We initially set about targeting analysts, press and sector opinion formers in a targeted manner to help form the investment case.

Within the first eight weeks, we had established a clear communications plan for the company which was executed around key calendar events resulting in the Michelmersh name becoming synonymous with ‘best of British’.

Since our appointment, Michelmersh has become a recognised expert voice in the sector.

CONCEPTA

Sector: Healthcare

Discipline: Financial PR, media relations

BRIEF

To help explain Concepta’s product and investment case to gain market traction around the company’s London listing and aftermarket.

PROJECT OUTCOME

Following a successful reverse takeover of Concepta Diagnostics by Frontier Resources International in July 2016, Concepta Plc listed on AIM. The company is a UK-based women’s healthcare business, focused on helping women with unexplained infertility to conceive.

Through a mixture of IPO advisory, investor relations and media campaigning, we successfully positioned the brand within the business and healthcare communities. Driven by a comprehensive communications campaign we have been able to tap into new investor and customer markets and push this new dynamic brand to the forefront of the healthcare market.

CATALIS GROUP

Sector: Gaming

Discipline: Media relations, financial PR

BRIEF

The initial brief to deliver a successful AIM IPO was altered when the Company changed course to aim for a private trade sale. The brief was to provide strategic communications advice and raise the profile of the business as the deal process was made public.

PROJECT OUTCOME

Yellow Jersey has been side by side with Catalis as strategic counsel and communications strategists, preparing the Company’s internal comms video to announce the deal to global staff, stifling a press leak of the deal in the Sunday Times and placing the story on the day of announcement as the lead picture story in the business section of the Evening Standard.

Yellow Jersey is now supporting the Company filling its trade PR requirements, in order to raise the profile of the business and its CEO Dominic Wheatley.

COTI

Sector: Fintech, Financial Services

Discipline: Brand building, media relations, event management

BRIEF

To aid the growth of Israeli start-up COTI by securing media coverage and developing its brand awareness. Highlighting experience of the team and their background from Investec plc, BlackRock, IBM and Goldman Sachs. Building a long multi-tiered PR campaign that saw the company journeyed from conception through to multiple Token Sales, aftermarket and product launches.

PROJECT OUTCOME

Yellow Jersey worked with COTI to develop their brand name and present their activity and partnerships as thought leadership, media interviews and news releases. We introduced COTI to the crypto and financial media, developing stories to suit the interests of individual journalists. This resulted in interviews for publications including Forbes, Euromoney, Inc., TechCrunch, Nasdaq and Coinspeaker. This placed them firmly into the relevant media as the revolutionary blockchain 3.0 global payments network, and resulted in representatives of the team attending and securing interviews at high-profile global conferences, such as the Malta Blockchain Summit.

STANLEY GIBBONS

Sector: Personal Finance

Discipline: Media relations, corporate positioning

BRIEF

To build and manage the profile of Stanley Gibbons’ investments division.

PROJECT OUTCOME

With a love of esoteric investment propositions, Stanley Gibbons is a fantastic British brand to work with. The mandate for us was to help the business promote its investments division and communicate the benefits of true portfolio diversification through owning rare collectibles. We have had all manner of fun bringing out our inner geek and educating the personal finance and specialist investment press about the potential returns from owning rare stamps, coins and books.

Stanley Gibbons has become a regular in the national press, with its news and comment often being reported on in The Financial Times, The Times, The Daily Mail and The Daily Telegraph and is recognised as the authoritative voice on investing in rare collectibles.

BI

Sector: Alternative investment

Discipline: Corporate positioning, media relations

BRIEF

To raise greater awareness of the fine wine merchant BI’s product offering and rare wine as an alternative asset class.

PROJECT OUTCOME

BI (formerly Bordeaux Index) boasts the only live, two-way trading platform for rare wines. Using technology more often found on financial securities trading floors, BI has become a rare wine market-maker, enabling clients to buy and sell 24/7. As an international business, BI is also able to provide great insight into buying trends as well as educate on why rare wine can be a genuine long-term investment. Working closely with the management, we have been able to craft stories that have helped to position the brand at the forefront of the fine wines market. These have gone on to generate coverage across the business and investment press, including The Financial Times, The Telegraph, The Times, The Daily Mail, Bloomberg and CNBC.

“From a PR firm, I want to see creativity, innovation, energy, passion, support, commitment and focus – all wrapped up in a value for money cost structure. In Yellow Jersey I have found exactly that.”
CEO of Sportingbet PLC

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Yellow Jersey PR Limited
15-19 Bloomsbury Way,
London WC1A 2TH
Registered in England No. 6971502
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Yellow Jersey is a partner in IPREX, the $250 million network of communication agencies, with 1,800 staff and 120 offices worldwide

We are proud to be a strategic partner of the Council of British Chambers of Commerce In Europe